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Unbound raises $2.7 million for womens sexual wellness

Unbound, a sexual wellness startup for women, recently raised $2.7 million from Founders Fund, Slow Ventures, Arena Ventures, SoGal Ventures and others. Founded by Polly Rodriguez of Women of SexTech, Unbound aims to empower women to own their sexuality.

“Raising money is always hard but it took an exceptional amount of resilience,” Rodriguez said.

Unbound’s bread and butter is three-fold: content related to sexual health, wellness and pleasure, individual sex toy products and a quarterly box of curated products. Unbound started as a third-party seller for sex products like vibrators and lubricant. In recent months, it’s been developing and selling its own in-house products. Down the road, the goal is to completely shift away from the third-party reselling business.

“The transition from selling third-party to predominantly your own products isn’t always the smoothest,” she said. “In the next year, ideally, most things will be made in house.”

Currently, the bulk of what’s sold on Unbound are vibrators. The company also sells bundled items, like a strap-on box, g-spot box, a kink box and menopause box.  Unbound expects to do around $2 million in sales by the end of this year.

At some point, Unbound will also expand into brick-and-mortar to be more experience-driven. Rodriguez envisions Unbound becoming something like Planned Parenthood 2.0, where people can get mammograms, pap smears and other “things women dread.” 

“Female sexual health and wellness can become this thing we don’t dread,” she said.

Read the rest here: https://techcrunch.com